Successful Female Entrepreneurs: 4 Business Promotion Tips for Women Business Owners by 30Seconds Mom
With 4.4 million new businesses starting annually on average, standing out among competitors is getting more challenging to stand out among your competitors, especially as a woman-owned business in male-dominated industries. As an entrepreneur, you need to be good at marketing to compete, get customers and survive in your field.
Here are four ways to promote your woman-owned business to stand out from your competitors and increase your sales:
1. Share Your Story
Many women who decide to go independent often come with profound backstories. Share your story with your audiences to foster a healthy connection. Prospects may stay engaged with your business and support your cause if they know where your business, and you, come from. Social media is a great medium to do so. This is a great way to get repeat customers who feel like they have developed a relationship with your business and value your products.
2. Promote Your Business in Events
Throwing an event in your workplace or studio is a great way to get people excited about your brand. The event can just be a cocktail hour drink, an open studio to check your workplace out or a workshop to teach people. Make the event themed and consider inviting a local influencer to attend to get the word out.
You can also attend business fairs or events related to your product niche to sell products and promote your business. Get spinner signs from Look Our Way or a banner with "female-owned business" – this will help you reach the people who look forward to supporting female-owned businesses.
3. Target Your Marketing Toward Women
One of the best ways to promote your business is to target your marketing toward the female audience since women account for 81 percent of all purchases. Use this to your leverage since, as women can understand other women's psychology and likes. Add comprehensive data in your ads but with an emotional story or tagline, as that is what women react more to. Avoid female stereotypes in your ads; include women of diverse appearances and ethnicities and individuals who identify as women in your events and ads to be more inclusive. Promoting your business toward women may increase your sales, and your customers may promote your business, too, as 38 percent of moms are likely to buy products liked by other mothers.
4. Collaborate With Other Woman-Owned Businesses
One of the best ways to get your name out there is to partner with other women-owned businesses to develop strong relationships in the community. The collaborations can be joint ads with split costs or even co-hosting an event.
Collaborate on social media by account takeovers or giving each other shout outs. Do joint giveaways on special days like International Women's Day or Mothers' Day. A successful business collaboration will get you and your partners to celebrate women and reach your products to a wider audience.
The business world does not have to be dry and void of emotions. As a female entrepreneur, you can foster a community that genuinely supports your business. Share your story to make your customers relate with you. Promote your business by organizing or attending events and writing female-opened businesses on your products and booths. Target your products toward women to increase sales and collaborate with other female-owned businesses. Promoting your business the right way may help your business grow and get more sales.